About Boudinet Media
The founders made 3 critical decisions that would change the trajectory of the company - and my life - forever.
- They bought into HubSpot's content-driven inbound marketing model.
- They kept the company headquartered in Chattanooga, Tennessee.
- They kept marketing operating costs as low as possible.
Our company was geographically isolated. Our product was in the 'Trough of Disillusionment'. Our marketing leader had no prior experience. No budget. No interns.
And yet - we scaled from $0 to 4 million in annual recurring revenue when I left the company in May 2018. This site shows how we built an organic content-driven growth machine at the lowest possible cost and made it the epicenter of new business generation for our B2B startup.